Free Black Friday Planner Template
Plan your Black Friday and Cyber Monday campaign in one workspace. Use this free template in one click, then tell Teable Agent what your business needs to make it yours.
A free planner for your full Black Friday campaign
Black Friday planning connects decisions that often live in separate spreadsheets: which products to promote, how the offer affects margin, what the team needs to publish, and when each launch task is due. This free planner brings those decisions into linked tables and a campaign dashboard.
Start from a fictional Northstar Home campaign with six sale days, 20 marketing entries and a 25-task launch checklist. Replace the examples with your own plan. Dates, offer assumptions and actual results stay visible as your campaign moves from preparation to launch and review.
What is inside the Black Friday planner
Eight connected business tables, a Start Here guide and an English dashboard cover preparation, launch and review.
BFP Sale Days
Set event dates and targets for your seasonal campaign.
- Six example sale days
- Countdowns and linked task deadlines
BFP Products and BFP Offers
Plan products and six offer types, then review contribution profit and margin.
- Product price and cost assumptions
- Percentage, fixed discount, bundle, BOGO, gift and shipping offers
- Input checks before interpreting margins
BFP Marketing Calendar
Coordinate planned campaign content by channel, sale day and status.
- 20 sample campaign entries
- Calendar and workflow views
BFP Launch Checklist
Assign launch work and calculate deadlines from each linked sale date.
- 25 example tasks
- Relative date offsets
- This week and Overdue views
BFP Daily Results, BFP Ad Budgets and BFP Post-sale Reviews
Record results, compare advertising plans and document what to improve next time.
- Actual campaign results separated from historical demo benchmarks
- Gross and net revenue, AOV and ROAS calculations
- Post-sale lessons and follow-up actions
Free Black Friday Planner Template
See the countdown, this-week tasks, grouped offers, marketing calendar and results in one English dashboard.
- Five connected campaign areas
- Agent customization prompts you can copy
Offer planning fields that connect price and margin
The BFP Offers table puts the sales mechanic and its cost assumptions together.
| Field | Type | How to use it |
|---|---|---|
| Offer | Text | Give each promotion a recognizable name. |
| Offer Type | Single select | Choose the promotion mechanic before entering its assumptions. |
| Product | Linked record | Connect the offer to product price and cost assumptions. |
| Sale Day | Linked record | Associate the offer with the right event date. |
| Discount Value | Number | Enter the percentage or fixed discount for the chosen offer type. |
| Contribution Profit | Formula | Review revenue after the product, fee, gift, shipping and advertising costs you entered. |
| Contribution Margin | Formula | Compare contribution profit with sales revenue. |
| Input Check | Formula | Find incomplete or invalid offer assumptions before approving the plan. |
Keep campaign decisions connected
Make planning, execution and review easier to coordinate.
Move dates without rebuilding the checklist
Task deadlines use the linked sale date plus a day offset, so they follow the schedule you set.
Plan the offer and its campaign together
Connect products, sale days, offers and marketing entries in the same workspace.
Review actual performance
Track event-year Actual results separately from the clearly labeled historical demo benchmarks.
Who this free planner is for
A starting point for teams coordinating a Black Friday or Cyber Monday launch.
Ecommerce teams
Coordinate product offers, campaign timing and results across a seasonal launch.
Marketing teams
Keep content plans, owners, statuses and launch deadlines together.
Small business owners
Start with a ready-made campaign workflow and adapt it as your business grows.
How to use the free Black Friday planner
Copy the working template, then replace the examples with your own campaign.
- 1
Create your free copy
Click Use template and choose your Teable workspace.
- 2
Set the dates and offer assumptions
Open Start Here, update Sale Days, and add your products, prices and costs using one currency.
- 3
Assign tasks and schedule campaigns
Choose owners, review relative deadlines and replace the marketing calendar examples.
- 4
Track results and customize
Log your actual results. Tell Teable Agent which fields, views, calculations or dashboard changes your business needs.
Make it yours with Teable Agent
Use the free template immediately, then describe your business requirements to Teable Agent. It can implement changes directly in your workspace so the planner follows the way your team works.
Add a cost your business tracks
Include packaging in the offer contribution calculation.
Adapt the campaign timeline
Change the launch schedule while keeping relative deadlines.
Give each channel an owner
Make handoffs clearer across your marketing team.
Frequently asked questions
Is this Black Friday planner template free?
Yes. The template is free to copy, use and customize. Teable account limits and optional AI or app usage depend on your chosen plan.
Can I customize the planner for my business?
Yes. Edit the tables directly or tell Teable Agent what you need. Ask it to add costs, adapt the launch timeline, change views or customize the dashboard.
Can I use it for Cyber Monday or another sale?
Yes. Update Sale Days and replace the campaign examples. Task deadlines follow their linked sale date and day offset.
Does the marketing calendar send emails or publish posts?
The calendar organizes your content plan, owners and statuses. Publish posts and send messages through your channel tools.
How do I start tracking my actual results?
Replace the two labeled historical demo benchmarks with your own records, set their data type to Actual, and use the campaign year you are planning. The dashboard keeps event-year actuals separate from historical examples.
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Start your Black Friday plan for free
Use this free template in one click. Tell Teable Agent what your business needs to make it yours.
